The Brand

Our name represents our commitment to do better through positive messaging, imaging and better practices. As a multi-dimensional style brand for kids we want to make organic and thoughtfully sourced products more available to parents who are about the future. Staying environmentally motivated will be a process ...we welcome you to join the journey.

Tomorrow’s leaders, artists, scientists, dancers, athletes, diplomats, academics, adventures are today’s children.

How we support our kids is the future we’re choosing to create. How we build them up. Encourage them. And keep them safe.

These are not clothes built the way adults think – this is a lifestyle brand built the way kids live. We believe in giving power to the children. We believe in raising a brighter tomorrow.

A Unique Combination

Joe Mimran

As a lifelong entrepreneur, Joe Mimran is best known for creating succession of visionary brands and retail concepts, including Club Monaco, Caban and Joe Fresh. Most recently he introduced GRY MATTR, a beauiful collection of home and office accessories that live at the intersection of work and life: intelligently designed and smartly priced.

Joe is excited to introduce his newest project, Rise Little Earthling, which brings the same ethos of all of Joe’s successes – thoughtful, well made, and affordable products that inspire children through their growth and learning.